1 + CASE ST UDY sift.com Creating a successful fraud solution from the ground up Overview A global marketplace for Gen Z Wanelo (creatively encompassing the “Want, Need, Love” mentality of shoppers) is a shopping app built to connect people with merchants. Through the mobile-focused marketplace, consumers can connect, discover, and buy millions of fashion and lifestyle products directly from global sellers. Wanelo is where Generation Z shops, providing a unique shopping experience that is as much about community and conversation as it is about buying. What began as a social shopping site evolved into a marketplace last year and has seen the number of sellers grow 5x since its inception. The company is headquartered in San Francisco with 90% of its user base in the U.S., but Wanelo al

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