1 + CASE ST UDY sift.com Improving manual review efficiency while reducing content fraud Overview Creating a local online community Sift is quick, elegant, and easy to act on. 5x Increase in manual review efficiency 80% Reduction in time spent on fraud management Eric Bright Vice President of E-commerce KSL started off as a television company within Deseret Management Corporation, gaining affiliation with NBC in the 1990s. As part of the overall brand, KSL Classifieds was built in the late 1990s to offer Utah residents a local online classifieds platform to complement the community news product. In 2009, Deseret Digital Media was formed to separate digital properties from traditional radio and TV media properties. As part of this move, the DDM Marketplace business unit (within whi

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