CASE STUDY CREATING A CULTURE OF WELLNESS Idea Cellular THE COMPANY THE CHALLENGE WHY STEPATHLON? THE OUTCOME FACTS AND FIGURES Idea Cellular is a pan-India integrated GSM operator offering 2G and 3G services. In FY 2013 Idea reported revenues in excess of $4 billion, market share approaching 15%, and a subscriber base of over 121 million. It is now India’s 3rd largest mobile operator, and in the top 10 country operators worldwide, with a traffic of over 1.5 billion minutes a day. Telecom employees operate in an intense and stressful environment, and Idea sought to provide employees with a tool to assist in the promotion of a healthy work-life balance, in line with company philosophy. The vision for Idea Cellular was to reap the benefits of increased engagement and productivity as a

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