CASE STUDY A SIMPLE, FUN AND RELEVANT WELLNESS INITIATIVE Levi Strauss (India) Pvt Ltd THE COMPANY THE CHALLENGE WHY STEPATHLON? THE OUTCOME FACTS AND FIGURES Levi Strauss & Co, is a privately held American clothing company known worldwide for its iconic brand of denim jeans. Levi’s has over 16,200 employees worldwide and annual revenues in excess of USD 4 billion. Its Indian operations are headquar- tered in Bangalore. Levi Strauss (India) Pvt Ltd did not have any type of wellness program, and sought an activity that would encourage its young workforce to take responsibility for their health and wellbeing. Stepathlon represented a simple, relevant, affordable and easy to implement program that would allow employees to choose wellness as opposed to having it thrust upon them. “Hav

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