Creating a consistent luxury omni-channel experience Case Study Customer Profile An iconic British luxury retailer with a strong brand presence Market Challenge • The appetite for buying luxury goods online has increased. Harvey Nichols wanted to mirror their sophisticated and elegant in-store ‘browsing and discovery’ experience across its website pages. A major challenge facing luxury retailers such as Harvey Nichols is finding a way to balance promoting an aspirational brand image online, while still maximizing revenue. • As part of a website restructure, Harvey Nichols needed to improve its creative online merchandising strategy and encourage customers to explore Harveynichols.com in more depth - and as a result, spend more of their time online.

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