Creating a personalized shopping experience that drives sales Case Study Customer Profile Calendar Club UK offers a marketplace of calendar and planning gift items, with over 5,500 products available online and in- store. Market Challenge The Calendar Club has a huge range of products, with a very diverse shopper demographic across 12 stores, and on both desk- top and mobile. The evolution of ecommerce has seen them experience a fundamental shift from brand loyalty to experience loyalty. Across all those markets, we need to know that our merchandising, recommendations, search and navigation are constantly working in harmony with the customers’ behavior to inspire them to buy especially when peak trends and seasonal sale points come into play.” “ Our Attraqt zon

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