Marketing Performance. Period. Craft Beer Inbound Campaign Discover how HexaGroup’s B2B marketing campaign helped Victory Packaging expand its business in the craft beer segment and achieve a 76% lead to customer conversion rate. Background Victory Packaging is a leading B2B customized packaging solutions provider with a loyal customer base spanning the automotive, e-commerce, food and beverage, retail, moving and storage, and manufacturing industries. The company identified the fast-growing craft beer segment as a key opportunity to expand its food and beverage business. A HexaGroup client since 2014, Victory Packaging partnered with us to design and execute an inbound campaign targeting U.S.-based craft breweries. Case Study Objectives & Challenges As a sales-driven organizatio

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