Founded over 40 years ago by Cyrus Harvey, Crabtree & Evelyn has evolved since 1972 from a small, family-run business specializing in fine soaps from around the world, to an international company with over 500 stores worldwide. Today the brand is renowned and respected for its original fragrances, fine foods and gorgeous gifts, all beautifully packaged to transform the ordinary rituals of daily life into extraordinary pleasurable experiences. The Challenge With as many as 78% of customers opening their emails on mobile devices, it was crucial that Crabtree & Evelyn made their emails easy to read and engage with on phones. Another concern was that their emails were composed almost entirely of images so the message was getting lost for Android devices and email clients like Outlook

Join for free to read