Case Study

Cox Automotive

Cox Automotive

Pages 4 Pages

Overview Cox Automotive is a leading provider of prod- ucts and services that span the automotive eco- system worldwide. With more than 20 brands, the company runs popular automotive websites like Kelley Blue Book and AutoTrader, auctions and wholesale services including DealShield and Go Auto Exchange, and financial services such as NextGear Financial. Plus the Cox Automotive portfolio extends to a broad range of international brands, including Manheim, BitAuto, Dealer-Auction.com, Jingzhengu, and RMS Automotive. Challenge To simplify the trusted exchange of vehicles among manufacturers, dealers, and car shop- pers, Cox Automotive tracks every detail of an automobile through its lifecycle—from cost and features as it rolls off the assembly line, through its entire ownership

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