O 2 supported Waitrose in developing a conceptual showcase of future technology at an innovation event hosted at their new Swindon store. The event explored and simulated how innovative technology and digital services might be used to improve customers’ in-store experience. About Waitrose Waitrose is the food division of the John Lewis Partnership (JLP) and one of the UK’s leading retailers. They have over 300 branches across the UK and 6

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