Case Study

Corneliani Offers The Best In Italian Luxury With Kubix Link

Corneliani Offers The Best In Italian Luxury With Kubix Link

Pages 4 Pages

CORNELIANI OFFERS THE BEST IN ITALIAN LUXURY WITH KUBIX LINK Customer Story Leading luxury menswear brand and manufacturer increases market share through effective master data management. W hen people think of Italian premium menswear, the name Corneliani immediately comes to mind. A luxury brand and manufacturer renowned for its well-cut suits and Italian know-how, Corneliani is an established household name with a loyal following. However, new e-commerce and fast-fashion players are saturating the marketplace today, shifting consumers’ attention away from the high-end to the low-cost and convenient. Instead of playing this never-ending game of catch-up, Corneliani decided to succeed on its own terms. They wanted to accelerate the entire design-to-production process t

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