Tecnica Group reaches the summit of success with world-class product information management (PIM) technology Customer Story To reach its target consumers at every touchpoint world- wide, the Italian sportswear giant sought Lectra’s help in optimizing its product information management system for its entire go-to-market process. W hen Mr. Cristiano Simonetto first joined Tecnica Group as Director of IT and E-commerce, he was tasked with an enormous responsibility. He had to help his company outshine its competitors by reducing time to market and reaching tech-savvy consumers with accurate product information on time. This entailed unifying the group’s IT systems to establish a single source of information, and streamlining the product data collection and distribution p

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