This document explores the risks and consequences of various manipulative link-building practices in SEO, which can harm website rankings and reputation. It covers outdated black-hat tactics such as link exchanges, private blog networks (PBNs), paid links, and article marketing, which can lead to penalties from Google. The guide emphasizes ethical link-building methods, educating users on how to avoid toxic links and risky service providers while maintaining long-term SEO strategies.

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