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CopyCheck of Animatic Ads

CopyCheck of Animatic Ads

Decision Analyst
Pages 2 Pages

Category: Insurance Methods: CopyCheck®, Advertising Research Summary A large health insurance provider was in the process of updating its advertising messaging. The provider created several new advertising concepts, but didn’t know which one(s) would resonate the most with potential customers. Decision Analyst suggested using its proprietary CopyCheck® system for evaluating and improving advertising concepts, early- stage print ads, TV sto

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