A Fistful of (Electronic) Dollars

3 Pages

604 Avenue H East • Arlington, TX 76011-3100, USA 1.817.640.6166 or 1.800.ANALYSIS • www.decisionanalyst.com Case History Copyright © 2016 Decision Analyst. All rights reserved. Category: Gift Cards Methods: Market-Share Tracking, Consumer Trends Summary After a two-year downturn that mirrored the recession, gift card purchases bounced back strongly for the 2010 holiday season. Estimates of the gift card market vary greatly depending on who

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A Fistful of (Electronic) Dollars

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