Overview Propeller Ads, a multichannel advertising plat- form, was founded in 2011, to create an optimal match between advertisers and content pub- lishers. Advertisers are offered a wide range of modern ad formats over web and mobile, lever- aging advanced marketing performance ana- lytics to optimize marketing spend for over 100 million users in 195 countries. Every day, the company handles about 3 billion ad requests and generates 2 terabytes of new data. Challenge Propeller Ads offers a flexible and transparent market matching for publishers and adver- tisers, based on intelligent algorithms which ensures a fair market price for both parties. Advertisers can access the best targeted sites for their ads to increase their marketing ROI, ensuring the advertising campaign covers

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