“Anything for a smile” How Coolblue delivers unique, on-brand customer experiences with Bynder www.bynder.com 2 What’s inside Table of contents About Coolblue 3 The opportunity for Coolblue 5 The use case 8 Benefits for Coolblue 11 About Bynder 13 www.bynder.com 3 About Coolblue Their business goals of making money and becoming the leading company in consumer-centric entrepreneurship —first scribbled on the back of a beer coaster 20 years ago—still underpins Coolblue’s day-to-day operations and growth strategy. Achieving customer satisfaction is part of everything they do. In support of this, Coolblue has built a strong, recognizable and evolving brand and visual language over time, whi

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