2 Proof’s in the Pudding... of customers expect consistent interactions across channels 90% of consumers shop on multiple channels 73% of consumers buy from their favorite cross-channel brands at least 1x/week 49% Cross-channel campaigns generate 10% more value than a single channel alone 10% Customers from cross-channel brands are worth 30% more in lifetime value 30% 3 Introduction The most effective in-road for ac - complishing this is by masterfully preparing cross-channel campaigns that play to the preferred tastes of your individual customers. At Iterable, we believe that growth marketing and cross-channel en- gagement pair wonderfully together. Growth Marketing creates messaging experiences derived from behavior and engagement. Delivering these mes- sages directly to th

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