COOK Increases Conversions By 70% Thanks to Faster Load Time
COOK Increases Conversions By 70% Thanks to Faster Load Time
6 PagesCOOK Increases Conversions By 70% Thanks to Faster Load Time Case Study: COOKOverview Overview Page 002 COOK is a growing business that provides high-quality frozen meals, and came to Eggplant with two questions: “How is our website’s speed affecting our business?” “How can we improve it?” Combining data from Real Customer Insights (RCI) and Monitoring Insights, Eggplant helped COOK improve load times by almost a second. RCI was then able to show how this improvement increased conversion rate by 7%, cut bounce rate by 7% and increased customer engagement by 10%. “With Eggplant’s help, we’re uncovering and fixing the things that are slowing down our website. And having a faster website is already making a positive impact on our business, with better conversion rates and lower bounce rates.
