CONTINENTAL AUTOMOTIVE SYSTEMS - Lambert COMPANY Continental AG, commonly known as Continental, is a leading German automotive manufacturing company specialising in tires, brake systems, automotive safety, powertrain and chassis components, tachographs, and other parts for the automotive and transportation industries. Continental is based in Hanover, Lower Saxony, Germany. Continental is the world’s fourth-largest tyre manufacturer. PROJECT Develop a nationwide media relations campaign, coupled with educational events for government officials, safety groups, general consumer media and automotive trade press to promote the launch of Electronic Stability Control (ESC) in the North American market, as well as raise awareness for other active safety technologies. TACTICSArranged media ride-and

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