RECARO - Lambert COMPANY RECARO Automotive Seating provides end customers with aftermarket seats and motorsports customers with racing shells and has been setting standards in automotive seating for decades. RECARO is a Product Group of the global Johnson Controls group, and employs around 1,000 people in the company’s eight global locations.PROJECT Lambert assisted RECARO, the world’s premium manufacturer of performance automotive seating, with the company’s social media efforts. Through the campaign, RECARO found the digital platform to be a highly cost-effective way to engage the automotive news media and consumers around the world. TACTICS Global Strategy: Working with RECARO’s subsidiaries around the globe, Lambert led the development of a global digital strategy for the company Digit

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