INTERNATIONAL AUTOMOTIVE COMPONENTS (IAC) -Lambert COMPANY International Automotive Components (IAC) is a leading global supplier of automotive components and systems, including interior and exterior trim.PROJECTPosition IAC as the leading global automotive components and systems supplier (for interior and exterior trim) among OEMs. TACTICS Conducted media facility tours and secured one-on-one interviews Developed and submitted reputation management and technology nominations/awards Developed and distributed press materials for national and international events Profiles, and metric analysis and counsel Built and promoted IAC Japanese website Shot and produced IAC’s first-ever employee testimonial videos Integrated social media support RESULTS Secured media coverage of national and in

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