Consumers Energy Surpasses Product Annual Sales Goal by More Than 17% With J&C
Consumers Energy Surpasses Product Annual Sales Goal by More Than 17% With J&C
3 PagesJ&C CASE STUDY | CONSUMERS ENERGY Consumers Energy Surpasses Product Annual Sales Goal by More Than 17% With J&C Streamlined creative leads to 4,684 new customers The Challenge One of the mainstays of the Consumers Energy portfolio of value- added products is its Appliance Service Plan. This appliance protection and repair service covers a range of household appliances, from furnaces and air conditioners to clothes washers and dryers. It’s been successfully promoted for 10 years using a direct mail package to Consumers Energy customers. After a sudden drop in response to the direct mail control package, Consumers Energy asked J&C to develop a new package and conduct a marketing experiment to prove the new package was really working to drive a positive business outcome. The Chal
