ACURA | CASE STUDY HERE Recaptures $40K in Sales with J&C By promoting map updates to Acura owners The Challenge It’s well documented that Acura is one of the highest-ranking automotive brands in terms of residual value. Owners tend to treat their cars well, keep up with regular maintenance and keep their vehicles for many years. However, not all aspects of vehicle maintenance are viewed the same. For example, when it comes to updating an embedded navigation system map, urgency is lacking, to say the least. Part of the reason is a map update is not considered as critical as an oil change or a tire rotation. In fact, many vehicle owners view it as a grudge buy. This was evident when analyzing shopping cart abandonment rates, which topped over 50% for map update purchases. Whe

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