Consumer Insights, an Improved Way of Ordering and New Menu Items Lead to a Superior Customer Experience
Consumer Insights, an Improved Way of Ordering and New Menu Items Lead to a Superior Customer Experience
8 PagesMENU ENGINEERING AND A COMMUNICA TIONS BREAKTHROUGH IMPROVES SALES AND PROFITS Consumer Insights, an Improved Way of Ordering and New Menu Items Lead to a Superior Customer Experience KING-CASEY INSIGHTS Lessons from Best-Practice Strategies Client: Noodles & Company TM CLIENT CASE STUDYCONTENT 3 OVERVIEW & OBJECTIVES 4-5 THE PROCESS 6 VALIDATING THE STRATEGIES 7 THE RESULTS 8 ABOUT KING-CASEY These client case studies are intended to provide valuable insights regarding best-practices and innovative solutions that have been successfully implemented by restaurant and foodservice brands. KING-CASEY INSIGHTS Page: 2Noodles & Company began in 1995 with a simple concept— serve fresh food fast. Today, there are 460 Noodles fast- casual restaurants in the Unites States serving a wide
