How McAlister’s Deli is growing sales and improving the customer experience by optimizing menu communications along the entire “path-to-purchase”
How McAlister’s Deli is growing sales and improving the customer experience by optimizing menu communications along the entire “path-to-purchase”
8 PagesTOTAL STORE COMMUNICA TIONS How McAlister’s Deli is growing sales and improving the customer experience by optimizing menu communications along the entire “path-to-purchase” KING-CASEY INSIGHTS Lessons from Best-Practice Strategies Client: McAlister’s Deli CLIENT CASE STUDYMcAlister’s Deli Page: 2 McAlister’s Deli Page : 3 OVERVIEW & OBJECTIVES McAlister’s Deli is an American chain of fast casual restaurants founded in 1989 in Oxford, Mississippi by retired dentist Dr. Don Newcomb. There are currently over 400 locations in 26 states. McAlister’s brought in King-Casey to develop a “Total Store Communications” strategy and guidelines that would support and leverage their menu strategy and business objectives. Specific goals for the strategy were to increase McAlister’s sales
