Consumer Electronics Marketing Benchmarking & Leading Practices The Business Issue The client wanted to assess how other leading brands define their digital customer journeys and how this is reflected in their marketing communications strategy and activities. The Solution 10EQS assessed the marketing strategies of leading consumer electronics brands, including customer journey, how they use promotion content to optimize the marketing funnel and how they leverage customer interest through creative content. The Result 10EQS enabled the client to develop an informed marketing communication strategy and its digital advertising content. Client Global Consumer Electronics Company Project Type Market Assessment & Go-To-Market Strategy Project Team 1 Senior Collaboration Manager 3 Asso

Join for free to read