Benchmarking - Sales & Marketing in the Food & Beverage Industry The Business Issue A food & beverage company wanted to assess and benchmark the performance of its sales & marketing function for Latin America within 2 weeks. The Solution 10EQS conducted a qualitative and quantitative benchmarking study of sales & marketing functions in the food & beverage industry in Latin America. The insights were based on interviews with 13 senior executives across 7 companies and 6 different countries. The Result 10EQS helped the client benchmark its sales & marketing operations against key market players on metrics such as sales and marketing budgets, salary per headcount, revenues. Client International Food & Beverage Company Project Type Benchmarking & Leading Practices Project Team 1 Se

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