Case Study

Connecting relevant content and the right audience puts people first at Unit4

Connecting relevant content and the right audience puts people first at Unit4

The Solution:   Emphasisonthoughtleadershiptodemonstrate therelevanceofbrandandsolutionstodifferent service-industrychallenges   Focusonalways-onprograms   IncreaseorganicreachwithSponsoredContent, targetedatlikelyinfluencersof differentseniority levels   IntegrationwithSalesNavigatorforcloserworking relationshipbetweenMarketingandSales   ConversionTrackingtomeasurecontent’s contributionto

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