Case Study
Connecting relevant content and the right audience puts people first at Unit4
The Solution: Emphasisonthoughtleadershiptodemonstrate therelevanceofbrandandsolutionstodifferent service-industrychallenges Focusonalways-onprograms IncreaseorganicreachwithSponsoredContent, targetedatlikelyinfluencersof differentseniority levels IntegrationwithSalesNavigatorforcloserworking relationshipbetweenMarketingandSales ConversionTrackingtomeasurecontent’s contributionto