Case Study

Congressional Leadership and Profile Building

Congressional Leadership and Profile Building

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Congressional Leadership and Profile Building The Challenge: Mikie Sherrill, a former U.S. Navy helicopter pilot, federal prosecutor and mother of four, made a 2017 run for Congress against a distinguished Republican who had held the district for nearly 30 years. Sherrill had never run for office before. Her campaign was a direct result of the 2017 Women’s March, which inspired her to engage in the political process. TASC was hired to help launch the campaign, recruit top nationally recognized political consultants, secure support from Emily’s List, create campaign messaging, media-prep the candidate for debates and public speaking, and build a communications operation. Our Strategy: TASC guided Sherrill in putting together a consulting team and creating a communications and PR

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