Media Relations & Thought Leadership The Challenge: LGBT advocacy nonprofits Athlete Ally and All Out launched the Principle 6 Campaign — inspired by the Olympic Charter — as a way for athletes, fans and supporters to celebrate the Olympic principles of non-discrimination, and call for an end to Russia’s anti- gay laws at the Winter Olympics in Sochi. Our Strategy: The Principle 6 Campaign’s main objective was to pressure the International Olympic Committee to follow its own Olympic Charter and ensure that all future cities selected to host the Olympic Games adhered to these principles. TASC was hired to promote the campaign in the media and rally the public to support its goals. Fifty-plus Olympic athletes joined the campaign along with dozens of NFL, NHL and NBA athletes. In

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