Nominet: Knowthenet’s Paparazzi Parents - Brands2Life Brands2Life developed a campaign for Nominet’s online advice site knowthenet.org.uk, tapping into a familiar concept – parents sharing images of their kids online. We worked with the Parent Zone to measure just how many photos were being uploaded by parents, finding that by age five the average child has almost 1,000 photos on the web. However, fewer than half of parents have checked their privacy settings. The campaign delivered blanket coverage, including a five minute segment on Good Morning Britain, as well as coverage with the Press Association, The Times, Daily Mirror, Daily Express and Daily Mail, regional radio and worldwide syndications with an estimated reach of over 100 million.

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