The Oil and gas industry plays a crucial part in the world economy. Traditionally, companies have faced strong competition from both local and international players, making it essential, yet difficult to communicate the value of their offerings. The client’s challenges across price setting, execution & monitoring were rooted in the approach to pricing strategy – pricing processes were informal and poorly documented. The company knew it was at risk of falling into costly ad-hoc pricing habits, considering growing pressure from low-cost competitors, new entrants and product commoditization. The Challenge The company felt this ‘pricing strain’ across 5 different business units which represented over USD $870M. To overcome the challenges and capture more profit, the 5 units

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