Case Study Concept Screen/Test/Improve Getting Ready for Market Success Scientific Customer Collaboration - Uncovering & Amplifying Hidden (Ideas / Insights / Trends / Solutions) QualQuant Signals – Concept Innovation Excellence This case study illustrates the QualQuant Signals approach to test/screen and then improve upon product/service concepts. A “winning” concept was selected and then further optimized by having the target segment improve by collaborating in an integrated qualitative/quantitative session, guiding concept refinement towards market success. Concept 1 The best coffee for you Concept 2 Coffee that works harder for you Concept 3 The power of a moment Concept 4 Coffee with a conscious Concept 5 High altitude coffee Concept 6 The power to change y

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