Case Study Identify Travel Experience Gaps Road to Competitive Advantage Customer Collaboration - Uncovering & Amplifying Hidden (Ideas / Insights / Trends / Solutions) Overcome Challenge by Uncovering Market Gap Opportunities An airline company was facing the threat of brand defection due to competitive airlines offering services at lower costs. The airline industry being a commodity (low price play), airlines needed to identify profitable niche areas where it can meet customers expectations and deliver great travel experiences. Challenge & Opportunity The QualQuant Signals team recommended an ‘OUTSIDE IN’ strategy development process. It made sense as the airlines needed to travel experience gaps and for the strategy to be very effective it was necessary to involve c

Join for free to read