Concept Evaluation & Refinement – The starting point Case Study ... .... Concept Evaluation & Refinement – The starting point QualQuant Signals Case Study, All Rights Reserved ... .... QualQuant Signals Case Study, All Rights Reserved Pepsi ... .... Trial interest is below average among the general population, parents and their children ages 6-14. Concept Database Comparisons (Bases) Why? A lack of differentiation QualQuant Signals Case Study, All Rights Reserved ... .... QualQuant Signals Case Study, All Rights Reserved With brandDelphi, we understood the strengths and weaknesses of the concept ...and gave directions of rewriting using consumer words coming from brandDelphi ideation session Hemen Patel hemenpatel@q

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