1 Concept A Case Study Graphic design firm Concept A worked with an interior design consultant to better understand how employees worked in their old space. Then, given the square footage of Concept A’s new location, the consultant created an office plan consisting of a variety of settings tailored to the firm’s day-to-day operations. The finished space also delivers what Owner/Creative Director Andrew Dull hoped for when he took on the project—another tool for attracting and retaining top talent. It’s tempting for small business owners to draw upon their DIY ethos for just about everything, from HR to SEO. However, bringing in the expertise of outside professionals often makes good business sense—especially in those areas where inexperience could result in costly miscues

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