1 Quicken Loans Case Study Whatever your vision of Detroit, it doesn’t come close to Dan Gilbert’s. For the past few years, the founder of Quicken Loans has been doggedly buying properties downtown, betting big on the Motor City. To date, Rock Ventures, the parent company of Quicken Loans, has purchased more than 30 buildings in the central city. Plans call for housing all of Quicken Loans’ Michigan-based team members downtown, occupying portions of multiple buildings to help revitalize the urban core. In a bid to spur redevelopment in Detroit, Quicken Loans has moved thousands of employees out of the suburbs and into downtown office buildings. The renovated interiors share a playful, high-energy vibe and a wide-open layout that draws heavily on Herman Miller’s Thrive ® Portf

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