1 PRDG Case Study PRDG Dallas, Texas, USA The founders of architecture firm PRDG wanted to imbue their new firm with a healthy corporate culture. As business growth quickly outpaced their expectations—and their office space—maintaining that culture remained a priority. When the architecture firm that had employed Paul Donaldson and Ryan Robinson for a number of years decided it no longer wanted to be in the business of designing senior housing, the two saw a window of opportunity and (to paraphrase business guru Tom Peters) they weren’t about to pull down the shade on it. Architects Donaldson and Robinson had run the numbers for senior housing and knew the market opportunity was strong. “This market is known for its depth and demographics,” Donaldson says, “and the population

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