631 Howard St. Suite 100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480 RECOMMENDED CONTENT INCREASES SOCIAL SHARES BY 28% Customer Story: Upworthy Upworthy T ests Recommended Content Module It’s not often a founder is so heavily involved in website optimi- zation – but Peter Koechley likes to do things differently. He’s has been evangelizing A/B testing at Upworthy since just after its website launched back in 2012. “We want people on our site to really enjoy a piece of content and share it in huge numbers. Part of that is in curating the exceptionally meaningful videos and graphics that we find. But it’s also about taking the time to optimize every part of the expe- rience for maximum shareability and satisfaction.” As an online media

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