Backcountry Tests in July to Optimize Holiday Shipping Strategy

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631 Howard St. Suite 100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480 At a Glance: Customer: Website: www.backcountry.com About: Backcountry.com is a e-commerce retailer that sells outdoor gear, clothing, and accessories. Goals: Optimize shipping strategy before holiday season traffic rush Test: Measuring the effect a free 2-day ship - ping offer has on RPV and conversion rate Online retailer measures success of free 2-day shipping around holidays Customer Story: Backcountry Backcountry T ests in July to Optimize Holiday Shipping Strategy We try to dial in things like navigation, pricing, shipping options, and promos before the holiday season and then use Optimizely to launch season specific tests, like ‘Order in the next X hour

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Backcountry Tests in July to Optimize Holiday Shipping Strategy

Backcountry Tests in July to Optimize Holiday Shipping Strategy

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