How do you turn a product anomaly into an opportunity with your communications? Features: Listening, Display In the age of social media, consumers share issues with products they’ve purchased. The company wanted to get in front of that by: The computer giant used Sprinklr’s Social Listening and Content Marketing solutions to: $100M+ (USD) saved in prevented tech support calls and returns Listening to customers when sharing issues about Dell products Using what it heard to make future product improvements Providing customers with useful information for resolving issues Monitor for issue anomalies with Dell products Feed the information to product management for resolution Create useful content to proactively inform consumers $78.7+ (USD) 2018 revenue 145,000+ employees Technol

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