Gamestec, the largest gaming and amusement machine operator in the UK, provides services for over 35,000 machines in 10,500 locations. With many decades’ of experience, the company prides itself on the level of service it offers its customers, which include pubs, leisure venues, clubs, bars and service stations. They provide an end-to-end solution for the operation of the gaming system with 364 days per year customer care facility and over 1,000 field-based teams to ensure local experts are on hand. As part of their commitment to customer care, Gamestec embarked on a project to replace their legacy CRM system and improve customer service levels. Having evaluated many CRM options they chose to work with IFS to introduce a pioneering solution, utilizing IFS’s end-to-end field ser

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