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Case Study

Competitor Benchmarking Research

Competitor Benchmarking Research

Red Eye International Ltd
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www.redeye.com www.redeye.com ASOS COMPETITOR BENCHMARKING RESEARCH RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE In early 2010 ASOS approached RedEye to investigate how key elements of the website user experience could be improved. The RedEye UX team had run one to one usability tests for ASOS in the preceding two years, which had contributed to an already excellent

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