www.redeye.com www.redeye.com MACDONALDS HOTELS CONVERSION RATE OPTIMISATION RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE Following an analysis by RedEye through web analytics, Macdonald Hotels became aware of several opportunities for improvements relating to registration, hotel search and the booking process on the website. Keen to improve these critical procedur

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