CHALLENGE To provide even more engaging services for its members, Community America Credit Union wanted to gain a deeper understanding of their circumstances, needs, and behavior. How could it combine information from multiple data silos to build a single view of member products, preferences, and histories? SOLUTION Axway Amplify Platform RESULTS • Provides easy-to-use APIs for integrating member data into analytics processes • Enables personalized marketing with a 360-degree view of each member • Creates compelling up- and cross-selling opportunities with automatic recommendations Community America Credit Union shapes personalized services 360-degree member view enables compelling value.

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