ABOUT THE CLIENT Rivermark was founded in February 1951 by 140 grocery store employees, who formed Safeway Portland Employees Federal Credit Union. In 2004, the credit union was approved for a community charter and changed its name to Rivermark Community Credit Union. Today, the credit union operates seven branches in Oregon and serves more than 90,000 members. Rivermark is poised for growth and has some goals to achieve over the next few years. The company wants to not only add members but achieve higher cross-sell ratios and bolster the credit union’s value to its members. “Attracting new members is a key strategic initiative at Rivermark – and the credit union has had success with annualized membership growth of 6.7% the past five years,” said David Noble, SVP Marketing

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