The restaurant and QSR industry has always been filled with fierce competition, but in recent years it has faced additional challenges. Restaurants are now navigating substantial changes and disruptions as the minimum wage rises and food prices are slowly, but surely climbing. While it is tempting for restaurants to implement price increases across the board to cover these rising costs, haphazard pricing spikes are likely to negatively impact the bottom-line over the long-term as customers move to more affordable competitors. Our client, a QSR chain with over 1500 locations, recently experienced a decline in sales and guest count. To overcome these challenges, the client wanted to implement a price increase to cover rising costs using a more “surgical” approach rather than

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