Traditional revenue management practices were no longer effective in the mature and saturated Alcohol Beverage industry. Manufacturers, faced with increasing costs and shrinking margins, were searching for new ways to drive profit. One major global manufacturer had a strong vision for the future. With multiple breweries and thousands of employees, they partnered with Pricing Solutions to transform their revenue management processes. Using a custom-built Pricing & Promotional Planning Tool TM , the client transitioned to a more data driven revenue management process and developed advanced pricing management capabilities for long-term success. The Challenge The Alcohol Beverage market is fiercely competitive and in the multi-brand and multi-SKU environment, product

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