COMARCH ONLINE DISTRIBUTION AND COMARCH MOBILE SALES FORCE FOR COLGATE – PALMOLIVECOLGATE-PALMOLIVE Colgate-Palmolive is a company with a truly global reach, operating in more than 200 countries. Many of its products are brands that are known the world over. The company’s headquarters is located in the United States, where Colgate – Palmolive Poland reports its business activities. In order to facilitate this process, and at the same time increase sales effectiveness, Colgate established cooperation with Comarch. THE SITUATION BEFORE THE IMPLEMENTATION Colgate-Palmolive belongs to the FMCG industry, where a quick response to constantly changing market needs is a priority. A constant flow of current market information is essential for manufacturers to take appropriate action on time.

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